Question 1

What is a go-to-market brief?

Accepted Answer

A go-to-market brief is a strategic document that defines how you will bring a product to market. It typically includes a positioning statement, competitive landscape analysis, target customer profile (ICP), messaging pillars, and launch angles. A GTM brief is the foundational document that aligns sales, marketing, and product teams before a launch.

Question 2

What does a GTM brief include?

Accepted Answer

GTM Brief generates six sections: (1) a Geoffrey Moore-style positioning statement, (2) competitive landscape with 3–5 key competitors, (3) 3 messaging pillars with headlines and proof points, (4) an ICP deep dive with firmographics and buying triggers, (5) 3 go-to-market launch angles ranked by ease, and (6) top 3 quick-win tactics for the first 30 days.

Question 3

How long does it take to write a go-to-market brief?

Accepted Answer

A senior PMM typically takes 1–2 days to research and write a thorough go-to-market brief. GTM Brief uses AI to research your competitive landscape, synthesize industry trends, and generate a complete brief in approximately 5 minutes.

Question 4

How much does GTM Brief cost?

Accepted Answer

GTM Brief is a one-time payment of $49 per brief. There is no subscription, no upsells, and no recurring charges. You pay once and receive your complete go-to-market brief by email within 5 minutes.

Question 5

Who is GTM Brief for?

Accepted Answer

GTM Brief is built for product marketers (PMMs), founders, agency strategists, and anyone who needs a professional go-to-market brief quickly. It is especially useful for new product launches, competitive repositioning, board decks, and onboarding to a new role.

Question 6

What information do I need to provide?

Accepted Answer

Just describe your product in a sentence or two — your company name, what the product does, and who you sell to. GTM Brief automatically researches your competitive landscape, industry trends, and company context using AI before generating your brief.

You're all set.