The GTM brief your
consultant charges
$2,000 for.
Positioning. Competitive analysis. Messaging pillars. ICP deep dive. Launch angles. All of it, in 5 minutes.
Not $2,000. $49.
WHAT YOU GET
Everything a senior PMM produces
in 2 days
Six sections. Each grounded in real competitive research. Ready to hand off.
Positioning Statement
Geoffrey Moore format. For who, what you do, why you win. One sentence that anchors everything.
Competitive Landscape
3–5 key competitors mapped with their positioning gaps and where you have room to own.
Messaging Pillars
3 headlines with proof points underneath. Copy your team can use immediately.
ICP Deep Dive
Who buys, why they buy, what triggers the decision. Firmographics and psychology.
Launch Angles
3 go-to-market approaches ranked by ease and impact. Pick one and run.
Quick Wins
Your first 30 days mapped out. Specific, actionable, no fluff.
THE PROCESS
Three steps. Five minutes.
01
Describe your product
One or two sentences. What it does, who it's for. AI handles the rest.
02
Preview your brief
See AI-generated positioning and research before paying a cent.
03
Receive your brief
Pay $49. Full brief hits your inbox in about 5 minutes.
EXAMPLE BRIEF
Browse a real example
See exactly what lands in your inbox — every section, fully written, for a fictional AI sales coaching company called Ember.
Ember — AI Sales Coaching
GTM Brief · 6 sections · Generated March 2026
01 · POSITIONING STATEMENT
"For VP Sales leaders at Series B–D B2B SaaS companies who are losing deals to poor rep execution, Ember is an AI sales coaching platform that delivers personalised coaching cards to every rep within 60 seconds of a call ending…"
02 · COMPETITIVE LANDSCAPE
03 · MESSAGING PILLARS
"Coaching that scales with your team — not your manager's calendar."
+ 2 more pillars with proof points…
WHO IT'S FOR
Built for people who launch things
Whether you're a solo founder writing your first positioning doc or a PMM onboarding at a new company — this is the brief you need before anything else.
FAQ
Frequently asked questions
READY TO LAUNCH?
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